Tuesday, February 9, 2010

Viral Video Marketing. The World is Watching.

Viral Video MarketingViral Video Marketing is quickly becoming the fastest growing trend on the internet.  In just minutes a video can be created with a cheap flip cam or even from you cell phone, and then uploaded directly to the web and passed around to millions of people.  Understanding the power of viral marketing is just the beginning.  Once you learn how to harness this power you can create a marketing campaign for your products or services that can literally reach hundreds of thousands of people within days, possibly even hours.

Did you know…

  • In 2008, over 120 BILLION videos were streamed in the U.S.
  • About 15% of the WORLD watches web videos each day.
  • 50% of the U.S. population watches web videos each day.
  • 13 Hours of Web Video get uploaded to YouTube EVERY MINUTE
  • YouTube’s bandwidth costs exceed 1 Million dollars EACH DAY
  • YouTube’s consumed more bandwidth in 2008 than the ENTIRE INTERNET did in the year 2000
  • For the first time, in 2008 the presidential candidates used the web as their primary campaign medium.
  • PuppyCam became the most popular streaming video of all time. It consisted of 6 puppies in a crate?!?
  • In only 3 months PuppyCam had 13 million people spending over 4 million hours watching videos!
  • Of the 23 billion dollars spent on advertising in 2008, over ONE BILLION dollars went into online video.

The point is that the world is watching videos online, and the sooner that we, as professionals, really learn to harness the power of this trend, the sooner we can start experiencing and leveraging viral visibility!

Youtube, AOL, Blip, Break, Brightcove, Crackle, DailyMotion, Google Video, Graspr, Howcast, Tellytopia, iMeem, Metacafe, MySpace, Revver, Sclipo, StupidVideos, WebCastr, Yahoo Video, Veoh, Viddler, Vimeo, 5Min, Facebook, ActiveRain, and more…

So my question to you is this.  With hundreds of popular online video websites out there, which ones do you actually visit, and how often?  Here is a quick intro to the power of viral video marketing.  This video is outdated but touches the surface of how to create a viral video.

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